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Tools & Resources

Free SEO tools & marketing resources

Marketing Tools & Resources

Printable instructions for how to leave a Google Review

Take your reviews to the next level and provide a printable handout for your customers. Input your business information and upload your logo to generate a handout, in which your customers will find it easy to follow in order to leave a review on your Google My Business page. Reviews are a very important aspect of SEO and gaining trust in new customers.

Provides a short and direct link for leaving reviews

Type in your business name and select it on the map with this tool to generate a shortened URL. Supply this link to your customers in emails while kindly requesting your customers to leave a positive review.

Social media management

This tool helps to streamline your social posting efforts. Connect multiple social media accounts to one dashboard, schedule posts, increase followers, engage your audience and build your brand.

Hand-reviewed content suggestions for social media

Find the very best content by hand-reviewed experts and share the content on social media to build your following. Amplify your social network and introduce potential customers to your business.

Analyze content performance for any topic or competitor

Great way to research and figure out what which topics are currently trending on social media. View Facebook engagements, Linkedin shares, Twitter shares and Pintrest shares. You can share posts or get ideas on creating your own posts and articles to share with your followers.

Easily create visual content

One of the most intuitive graphic design tools online, Canva has a large library of fonts, illustrations, templates and images that you can easily drag-n-drop anywhere. Design your own social media images to engage with followers. You can also design your own flyers, brochures, infographics and more.

Secure customer feedback and get the answers you need

One of the most popular online survey tools, Survey Monkey is a great way to collect consumer information, engage customers, uncover trends, and secure tangible insights on your business. Create and publish your own business survey while also being able to analyze the results in the backend.

Email marketing automation

One of the most popular platforms for email marketing, MailChimp allows a more intimate interaction between brand and consumer by offering tools to effectively control and nurture leads via email newsletters. It’s also considered on of the easiest email marketing tools for new learners.

Search Engine Optimization Tools

Check page loading speed and multi-device performance

Test how fast a URL loads, and receive a performance report for desktop and mobile devices. Improvement suggestions are also provided for things like mobile user experience, font sizes, tap target sizes, and more.

Analyze the speed performance of your website

A well-rounded second opinion displaying detailed performance scores of a given URL. GTMetrix provides a great insight into what can be specifically optimized. From image optimizations to website code optimizations, this tool makes it easy to pinpoint and correct website page issues.

Find out how visible your local business is online

Moz analyzes data from more than 15 of the top local business listing (citation/directory) websites — including Google, Facebook, and Foursquare — to provide a score based on completed, incompleted, inconsistent, and duplicate profiles.

View any website traffic and stats

Look up traffic and rank data for a specific website. Helpful tool for competitor research.

Discover link errors on your website

This tool combs through your website making sure every link is leading to a page. If it finds a broken link, it will display which page has a broken link along with the link text.

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